IFK Göteborg Futsal
Helping one of Sweden's leading futsal clubs grow through technology, marketing and commercial development.
Supporting IFK Göteborg Futsal across commercial development, marketing, IT systems and operational leadership to create a stronger foundation for long-term growth.
Partnership
Long-term
Responsibility
Marketing · IT · Sponsorships · Operations
Position
Board Member
Focus
Commercial Growth
Partnership Overview
A long-term partnership focused on sustainable growth
Rather than delivering a single project, Fallqvist Consulting became a long-term strategic partner, helping IFK Göteborg Futsal strengthen multiple areas of the organization. The partnership spans marketing, sponsorships, technology, business development and operational leadership, creating a stronger foundation for sustainable growth as the club continues to evolve.
Partnership Scope
As a board member, I take responsibility for several strategic and operational areas, helping the club strengthen its brand, commercial partnerships, digital systems and match-day operations.
- Commercial Development
- Building sponsor relationships and partnerships.
- Marketing
- Managing digital channels and visual communication.
- Technology
- Supporting digital systems and internal workflows.
- Operations
- Planning match days and coordinating volunteers.
Highlights
From strategy to execution
The partnership extends from commercial development and marketing to technology and match-day operations. Here are some of the initiatives that have helped strengthen the club on and off the court.
Commercial Growth
Building a stronger partner network
Helping establish and grow the club's commercial partnerships by identifying opportunities, building relationships and creating long-term value for sponsors.
Marketing & Brand
Strengthening the club's digital presence
Managing social media, designing match posters and producing visual content that gives the club a consistent and professional brand across digital channels.
Operations
Leading match-day execution
Planning volunteers, coordinating equipment and overseeing match-day logistics to ensure every home game delivers a professional experience for players, supporters and partners.
Strategic Initiative
Securing funding for healthier athletes
Successfully secured funding from Praktiska Hushållskolans Donationsfond, making it possible to organize health and nutrition seminars for every team within the club.
Building the Team
Recruiting the club's official photographer
Brought William Quist and WQ Photo into the organization, significantly improving the quality and consistency of the club's photography and visual storytelling.
The Challenge
Growth required more than better marketing
IFK Göteborg Futsal already had a strong sporting identity and an engaged organization. The challenge was building the commercial, digital and operational structure needed to support continued growth off the court.
Limited commercial structure
The club had very few active sponsors and no established partner network to support long-term commercial growth.
Marketing needed consistency
The club needed a more professional and consistent presence across social media, match communication and visual content.
Operations relied heavily on individuals
Match days, volunteers, equipment and event logistics required extensive manual coordination and clear ownership.
Digital systems needed ongoing support
Internal tools and digital workflows needed administration, structure and someone who could take technical responsibility.
Our Contribution
Building the foundation behind the growth
The work has not been limited to isolated projects. The focus has been on taking ownership of key areas, improving how they function and creating systems that can support the club as it continues to grow.
Commercial Development
Built a more structured approach to sponsorships and partnerships by identifying opportunities, developing relationships and creating a stronger commercial foundation around the club.
Marketing & Communication
Created greater consistency across social media, match communication and visual content, helping the club present itself more professionally to supporters, partners and the wider community.
Technology & Internal Systems
Took responsibility for digital systems and technical administration, improving reliability and reducing the operational burden on staff and volunteers.
Operations & Execution
Introduced clearer ownership around match-day planning, volunteer coordination, equipment and event logistics to support smoother and more professional execution.
Results & Impact
A stronger foundation for continued growth
The result is not one finished project. It is a stronger commercial, digital and operational foundation that continues to develop alongside the club.
Commercial Growth
A growing partner network
From a limited sponsor base to a more structured and growing network of commercial partners supporting the club.
External Funding
Funding secured for club-wide health initiatives
Funding from Praktiska Hushållskolans Donationsfond made it possible to organize health and nutrition seminars for teams across the club.
Brand & Marketing
A stronger digital presence
More consistent social media, visual communication and match content have strengthened how the club presents itself to supporters, players and partners.
Operations
A stronger organization behind the scenes
Clearer ownership of match operations, volunteers, technology and logistics has created a better foundation for continued growth.
Beyond the project
Growth rarely comes from solving just one problem.
The partnership with IFK Göteborg Futsal shows what happens when technology, marketing, commercial development and operations are treated as parts of the same challenge—not isolated services.
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